Lead Generation Forms pull information directly from users’ profiles.

With these forms, the information is auto-populated with information directly from their LinkedIn profiles, eliminating the extra work that comes with traditional opt-in forms entered by hand. This creates a barrier when it comes to lead generation because many users won’t take the time to fill out a form.Įnter LinkedIn Lead Gen forms. According to LinkedIn, 80% of engagement with sponsored content happens on mobile devices. It’s especially useful due to its mobile-friendly design. They can be used with new campaigns or added into older ones. LinkedIn Lead Gen Forms is a completely free tool that works with your Sponsored Content campaigns to collect lead information. With over 610 million active monthly users, LinkedIn has established itself as a powerful tool to connect your business to qualified leads all over the world.Īnd thanks to its new Lead Generation forms, collecting those leads is easier than ever. The benefits of using lead generation forms.What LinkedIn lead generation forms are.Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them.

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