Raster images are made up of a grid of dots called pixels, and they cannot be scaled infinity.

The relationship of the shapes is expressed as a mathematical equation which allows the image to scale up or down in size without losing quality. Vector images are made up of basic geometric shapes such as points, lines and curves. You can do this by clicking File > Save As > Adobe PDF > Save > Check “Preserve Illustrator Editing Capabilities” > Save PDF.įor more detailed information on each file type, read this article: File formats explained: PDF, PNG and more 2. You MUST create all logo designs in a vector program like Adobe Illustrator first, then save the file as an editable PDF. PDFs can also be saved as editable files, which is great for both designers and clients to work with. PDF, (Portable Document Format) is a file format developed by Adobe Systems that can be universally downloaded and viewed by any computer that has the Adobe Reader program. Let’s go through the PDF file checklist in more detail: 1. We’re really excited about this and think it is going to make the handover process a whole lot smoother for everyone. eps files are becoming outdated and PDF files are becoming the standard universal file format.īeyond that, following the checklist for delivering the correct PDF logo file to clients will ensure your design is ready for your client to immediately implement, so he/she won’t have to come back and ask for more files from you. No, we’re not just trying to add complexity to your lives - quite the opposite! This change addresses the fact that. Here is the list of files that you should be providing in a logo handover:Īs you can see, we’re asking for this PDF file to have very specific characteristics.

eps file, in addition to other types of files. ai file at the very minimum, but now we’re asking for a PDF file instead of an. You may have noticed a change on logo design Handover pages.

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